Let’s discover the BTS persona album cover! I believe you guys will be surprised when knowing that! Get ready to know with Xenews!
When BTS’ new EP, “Map of the Soul: Persona,” was released in April, many were interested in the meaning behind the pink album cover.
For Charry Jeon, founder and inventive director at CFC, the Seoul-based design studio that orchestrated the visuals for BTS’ latest chart-topping album, the project were all about love.
“The ‘Persona’ album talks about love,” Jeon told The Korea Herald in a very recent interview. “Intuitively, the color pink came into my mind, which expresses a pit-a-patting heart and excitement.”
She used different reminder pink for four versions of the album cover.
“Just like there are various textures of affection, I believed the variations of pink could portray the album’s mood better,” she said.
The central feature of the straightforward yet symbol-rich album cover could be a heart, which captures the enjoyment of affection with graceful, flowing silver lines. The transparent, variable grid that appears within the background illustrates the “map” concept — the central theme of the album — with markers identifying the version and also the album title on the map.
“With the map and heart, i attempted to depict the trajectory of affection,” she explained.
“We contemplated long on a way to put together these themes in an exceedingly simple form, while expressing BTS’ identity through this album.”
To do so, the designers at CFC listened to BTS music and watched music videos, visuals and clips to grasp the band and its music style. “We all became fans,” she said.
“It was important to return up with design that was in accordance with BTS’ own identity,” she said. “There may be a certain tone and manner that Big Hit Entertainment and BTS have kept throughout their music career and discography. The new album needs to harmonize with the previous ones additionally.”
When asked how the designer perceived BTS’ identity, she said she thought it had been the coexistence of cool and friendly. “As a world-class, highly regarded band, they’ll stumble upon as being untouchable, but they’re always very friendly and relatable at the identical time.”
She admitted there had been pressure when she undertook this project because it had been CFC’s first time designing an album cover, additionally to the pressure of getting to fulfill such high expectations from a watchful public. But once the album was out, she was glad the agency, also as many fans, liked the easy and stylish design.
Reflecting on previous projects, Jeon said working with S.M. Entertainment last year to style its new corporate identity was an exciting task.
“S.M. Entertainment is extremely fascinated by culture and technology, similar to its slogan, ‘the way forward for culture technology,’ suggests,” she said. “The company wanted to deliver the convergence of the 2 and also the theme of continuously changing and revolutionizing. They were very receptive changes, even drastic ones, without limitations on design.”
The 6-year-old firm, which focuses on branding and packaging, is one in all the foremost promising studios within the industry, with big-name clients like Kia Motors and Hyundai sales outlet.
Jeon emphasized that CFC is cross-sector when it involves design. “We are receptive exploring different areas,” she said. “I think working with different industries will be a plan for others. While it seems different, new and fresh designs are often created from diverse experiences.”
Whether the client could be a carmaker, a restaurant, a beauty brand or an entertainment agency, the foremost important aspect is to spot its core values, she explained. “We don’t seem to be the protagonist. It’s more important to display the client’s core identity, by working closely together, and are available up with a design that’s in line with the brand.”