EXO’s Kai becomes Bobbi Brown’s first Asia-Pacific muse

EXO’s Kai has been selected to be the muse for many different brands however he has also been the first for a lot of them as well.

Recently, EXO’s Kai was the first Korean to be Gucci’s Global Brand Ambassador and the first Korean celebrity to have a collection with the brand. Now, he has been chosen to be the first Asia-Pacific muse for Bobbi Brown Cosmetics!


Kai was very excited about the journey he would be making with the brand. “It’s like a dream to be Bobbi Brown’s first Asian muse. Bobbi Brown’s philosophy upholding natural beauty as well as self-esteem is a perfect fit for me. It’s a very happy and exciting challenge to be able to show a new side of myself through this partnership. I can’t wait to show that side in the future.”


Today, to celebrate the announcement, a Teddy Bear ballon set was sent to the photoshoot and Bobbi Brown Cosmetics’ official Instagram shared a video of a dance that Kai choreographed himself.

Kai will be modeling the Intensive Skin Serum Radiance Collection for “fresh, healthy, lustrous skin” and will be featured in 1st Look magazine’s April issue.

Kim Jong-in (Korean: 김종인; born January 14, 1994), better known as Kai (Korean: 카이), is a South Korean singer, model, actor, and dancer. He is a member of the South Korean-Chinese boy group Exo, its subunit Exo-K, and the South Korean supergroup SuperM. He debuted as a soloist in November 2020 with the release of his extended-play, Kai (开). Apart from his musical career, Kai has also starred in various television dramas such as Choco Bank (2016), Andante (2017), and Spring Has Come (2018). Kai is widely considered to be one of the best dancers of South Korea and K-pop.

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